What “Natural Matte” Means
A natural matte look has texture and movement but no visible shine. Hair looks like hair, only better put together. It works on short, medium and longer cuts, and it is the finish most people mean when they ask for something “undone but polished.”
Before You Start
- Cut matters. Texture shows best on a cut with some layers or movement.
- Prep. Towel-dry until hair is damp, not dripping. Do not rub; blot.
- Heat. If you blow-dry, use low heat and rough-dry with your fingers.
The Method
- 1Take a dime-sized amount of Natural Matte Cream. Use less if your hair is fine.
- 2Warm it between your palms until it turns translucent.
- 3Work it through from mid-lengths to ends, then lightly through the top.
- 4Shape with your fingers. Push hair in the direction you want, rather than combing it flat.
- 5Let it air dry or rough-dry on low heat. Resist touching it while it sets.
- 6Refresh later with damp hands instead of adding more product.
Common Mistakes
- Too much product. It is easy to add more and hard to take away.
- Product at the roots on fine hair, which can look flat.
- Brushing dry hair afterward, which breaks up the texture.
If you would like a little light instead, try Natural Shine Cream. Not sure which? Compare them in matte vs shine, and see the full how-to guide.
Frequently Asked Questions
A clay-based cream with argan oil is designed to look natural, not chalky. Use a small amount and warm it first.
Yes. Focus on mid-lengths and ends and keep the roots lighter.
It depends on your hair type and the weather. Refresh with damp hands rather than adding more cream.